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May 2026: Simon AI Chat Improvements and More

20 days ago

May brought a wave of improvements to Chats in Simon AI Personalization Studio. Chat builds more of your work from a single conversation, stays inside your role's permissions, and is faster to navigate as your history grows.

What's new in Chat

  • Edit what you already have, not just create from scratch. Beyond creating segments and flows, you can now ask Chat to edit or remove ones you already have. Ask it to design and deploy a pipeline and it'll lay out the event view and ship it for you.
  • Read diagrams in the conversation. When Chat sketches a flow, a journey, or a data path, you'll see it rendered inline as a diagram instead of as raw syntax.
  • Use your own warehouse and schemas. If your Simon org is connected to your own Snowflake account, Chat now runs data exploration against your warehouse and respects the schemas you've set up.
  • Chat stays inside your permissions. Chat checks your role before attempting any action.
  • Keep working without interruption. Sending a follow-up message while a previous response is streaming is now fully supported.

Manage your work

  • Rename Chats from the sidebar to keep your history organized as it grows.
  • Project context wins over org-level context where they overlap. Your Project's specific direction always takes precedence over your organization's AI Context.
  • A new Simon AI Homepage. Sign in and land on /ai/dashboard, oriented to your recent chats and projects.

Personalization Studio

  • Content Agent: side-by-side preview. When you ask Content Agent for a draft inside a template or block, you'll see the rendered preview next to the conversation as it works.
  • Atomic AI Field deployment. If an AI Field deployment runs into trouble, it rolls back cleanly, minimizing user cleanup.
  • Faster Moments. A redesigned trend registry reduces moment-rejection latency and improves social-moment quality. It's also easier to edit and redeploy an existing Moment.
  • Survivorship flows through to Social Moments. Survivorship metadata now propagates through to Social Moment outputs.
  • Real-time content category filter is visible again on the Real-time content index.
  • Activate Flows is now generally available. Push segment membership and segment-driven messages to your channel destinations on a schedule, with the full library of Simon-supported destinations available across every flow type. See Flows for the end-to-end walkthrough.

Fixed

  • Audit-log links onSimonSafeFailure resolve correctly for composable orgs.
  • Pinterest audience and customer-list syncs keep running when response fields change.
  • Outbound cross-region shares are more reliable; view and table arguments are passed explicitly.
  • Multi-channel campaign reporting surfaces every action channel in query_syncs, not just the first.