Simon AI Personalization Studio
Simon AI Personalization Studio
Simon AI Personalization Studio is the home for everything you build with Simon AI. Describe what you want — explore your data, enrich it, build an audience, launch a campaign — and the AI handles the work end-to-end. Every step happens in one conversation, against your live data, with no handoffs.
One conversation. From question to campaign.
Instead of switching between segmentation tools, content editors, and analytics dashboards, you describe what you want and the agents do the work — finding the right data, building the audience, generating content, and triggering the campaign through to your engagement platform.
Your new marketing workflow
Every step in your campaign happens through the chat:
| Step | What you do | Example prompt |
|---|---|---|
| Ask | Ask any question across your customer data | "How many customers haven't bought in 90 days?" |
| Find | Discover patterns and opportunities | "What's missing from my customer profiles?" |
| Build | Create attributes, audiences, and content from a prompt | "Create a reactivation segment from my high-value group" |
| Launch | Push to your engagement platform from one conversation | "Set up a weather-triggered campaign for cold-weather markets" |
| Learn | See what's working and adapt | "Which segments drove the most revenue last quarter?" |
Capabilities
| Capability | What it does |
|---|---|
| Chats | A single conversational interface for data exploration, segment building, content generation, and campaign execution — all in one place |
| Projects | Goal-based workspaces that organize campaign context, assets, and AI conversations around a business objective |
| AI Moments | External events — weather conditions, viral cultural moments — translated into precise, marketer-ready triggers |
| AI Personas | Behavioral customer clusters discovered automatically from your warehouse data, ready for segmentation and activation |
| AI Fields | Custom attributes generated from your data using AI — product affinities, predicted intent, behavioral scores |
| AI Context | Persistent business knowledge that makes every AI interaction relevant to your organization from the start |
How it's built
The Studio is a conversational surface; the work is done by specialized agents operating behind the chat. You don't pick which agent to invoke — the system routes your request to the right one based on what you're asking. See Simon AI Agents & Skills for the full breakdown of how each agent works and what it can do.
What's included
Most of the Studio is included in the Simon AI core platform. AI Personas and Social Trend Moments are part of the Simon AI Enrichment tier — they're more sophisticated to run and are priced separately. Each product page indicates which tier it's in.
Start here
- Chats — The main interface for everything below
- Projects — Organize campaigns around a business goal
- AI Moments — Set up weather or social-trend triggers
- AI Personas — Explore behavioral customer clusters
Ready to begin? Open a Chat and describe what you want to do.
Updated about 2 hours ago