July 2024: CSV Uploads, Trait Syncing, ARRAY Support and more
3 months ago
Added
- CSV Uploads: Instead of relying on data teams or Snowflake admins to create and connect a table to Simon for use in segmentation, marketers can use the Simon platform to upload a CSV for immediate activation. Simply upload a CSV, which creates a table in your organization's underlying Snowflake, and immediately activate those customers without writing a single line of code.
- Trait Syncing: We've released trait syncing, a new integration approach that incrementally sends customer properties to supported marketing clouds to support best-in-class personalization downstream of Simon. With trait syncing, customers can see greatly increased syncing performance and dramatically reduced overage usage for platforms that charge on data consumption. Trait syncing is currently supported with Braze, Iterable, and Klayvio.
- Support for ARRAY Data Types: We've added support for ARRAY data types throughout our composable application. With ARRAYs, marketers can create more nuanced segments based on multiple criteria. For example, it is now possible to segment customers who have purchased multiple specific products or engaged through various channels over time.
Improved
- Unified Contact View Performance: We've made performance improvements to our Unified Contact View (UCV) feature, ensuring that both the index page and individual contact profiles load as quickly as possible. You will be able to see channel identifiers and multi-key fields immediately while all other contact properties will load in the background and will appear once they're available.
- Criteo Integration: We've updated our Criteo integration to use their updated APIs for outbound syncing.
Documentation Updates
- Sub-processors and Supporting Services: This page has been updated with to include Zendesk as a sub-processor, Datadog as a supporting service, and to clarify both AWS and Snowflake are located in Europe in addition to their United States locations.
- Segmentation Unique Values: This page has been updated to clarify what to expect while building a segment with a property you are segmenting on contains more than 1,000 unique values.