Added

• Self-Serve Contact Property Survivorship Rules: We’re beginning to roll out Survivorship, a new system that ensures Simon displays the most up-to-date and accurate record when a Contact Property table contains conflicting customer information for the same profile. With survivorship enabled, you’ll always see the “winning” version of a customer record based on the priority rules defined in your source configuration.

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  Note: Stay tuned as we are incrementally rolling this out to customers. If it’s not turned on in your account yet, don’t worry—it’s coming soon! If you have questions about how survivorship works or want to know when it will be available for your account, please reach out to your account manager.

• Amazon Ads Integration: This integration allows you to sync contact audiences directly to Amazon Marketing Cloud (AMC), where they will appear as Advertiser Uploaded Audiences. With this, you can create lookalike audiences in Amazon DSP, suppress existing customers from acquisition campaigns, target high-LTV customers with personalized ads, and retarget churn-risk users across Amazon-owned properties.
• Segment KPIs: This new feature lets you create and visualize custom KPIs like 90-day LTV, days since last order, or any other key customer metric, directly within your Simon segments. Simply choose your desired field, aggregation method, and chart type, then preview and save your KPI to instantly see it appear in the Metrics tab of any segment.

Improved

• SFMC Channel Action Performance: Significantly improved performance for Salesforce Marketing Cloud (SFMC) channel actions when working with large numbers of data extensions. This enhancement specifically addresses performance degradation experienced with organizations that have extensive DE catalogs (100k+ fields and 2,500+ data extensions).