Added

• Lookup Table Support: You can now create Lookup Tables to connect non-contact data (e.g. product catalogs, store locations, inventory data) to your Simon instance for use in personalization. As an example, you can now include a product recommendations module in your winback campaign to reduce customer churn
• Action to Trigger an Attentive Journey: We've updated our Attentive integration to allow users to trigger their Attentive Journeys from Simon. This is great news for customers who rely on Attentive to manage orchestration and on Simon mainly as an upstream data layer. This is also an excellent option for customers who use Attentive's reporting and are frustrated that our existing Trigger SMS action does not show up in Attentive’s reporting.

Fixed

• Resolved an issue with the Event Visibility dashboard that prohibited users from seeing events being streamed to Simon via Simon Signal due to changes in Google's third-party cookie handling.

Documentation Updates

• Added a new Identity section that includes an overview of our identity solutions, as well as deeper dives into several alpha features and a new professional services offering.
  • Simon Dedupe
  • Simon Resolve
  • Managed Identity Services
• Improved our guide for data preparation & modeling to support onboarding.