Overview of Simon's Identity Solutions

In today's data-driven world, having a clear understanding of your customers is crucial for driving personalized experiences and effective marketing strategies. However, many businesses struggle with data quality issues and fragmented customer identities, leading to missed opportunities, poor customer experiences, and inefficient marketing campaigns.

Simon Data's identity products and services are designed to solve these problems. We help businesses unify customer data across disparate sources, ensuring a complete and accurate customer profile that serves as the foundation for all of your marketing initiatives.

Why Identity is Foundational to Your Business

The Core of Personalization

Without a strong identity model, it becomes impossible to deliver personalized, relevant experiences at scale. If your data doesn’t accurately represent your customers, your marketing efforts can become generic or, worse, irrelevant. An accurate and unified customer profile is the key to understanding behaviors, preferences, and needs—allowing you to build stronger, more meaningful relationships.

Consistency Across Channels

Your customers engage with your brand across multiple touchpoints—email, website, mobile app, in-store—and expect a seamless, consistent experience. A solid identity foundation ensures you can connect all those interactions to one individual, providing continuity and relevance no matter the channel.

Maximizing ROI

Marketing efficiency is directly tied to your ability to target the right people at the right time. A clean, well-resolved identity model allows you to better segment your audiences and optimize your campaigns. With fewer resources wasted on incorrect data or duplicate profiles, you’ll drive better performance and maximize return on your marketing investments.

How Simon Helps You Get Identity Right

We simplify the complexity of identity resolution, offering tools that are both powerful and easy to use, whether you’re a technical expert or a marketing professional, as well as professional services to lend an extra helping hand.

Simon Dedupe (Alpha, Optional Add-On)

Simon's entity resolution product helps you cleanse, normalize, and dedupe messy customer data, identifying and linking records from either the same or different sources that correspond to the same real-world entity.

Simon Resolve (Alpha, Optional Add-On)

Simon Resolve connects disparate data points, establishing a unified profile for each individual by recognizing and merging identifiers, as well as applying survivorship rules to attributes and calculated fields.

Managed Identity Services (Professional Services, Optional Add-On)

This offering is meant to educate & guide clients in generating their own stable identifiers and performing entity & identity resolution in their CDW, ensuring that clients have the greatest chance of success in our platform by starting
with a solid identity foundation.