Overview

This offering provides an advanced, technical solution to identity challenges that you can apply directly within your data warehouse. Our goal is to equip your data teams with the resources and expert guidance they need to build a robust identity foundation that drives revenue for the organization.

Foundation 🔨

Simon Data's performance as a CDP can only be as good as the data it’s connected to. In other words, garbage in means garbage out. A bad identity foundation leads to:

• A bad customer experience
• Inability to scale customer marketing
• Untrustworthy data science & analytics
• Security & compliance risks
• Wasted time doing manual QA
• Complaints from internal teams about the quality of the identity model

Why is Identity Important?

Identity is one of the hardest & most important problems for you to solve in order to drive revenue. This is why we don’t only offer a self-service interface for identity resolution (see Simon Resolve); there is no simple solution to a complex identity problem that a no-code UI can solve.

• Observability & Control: Unlike traditional “black box” identity solutions, a SQL-based approach ensures that data folks have full visibility into the data cleansing & resolution processes.
• Customization & Extensibility: You can optimize your identity models & logic to suit your unique business requirements, rather than fitting your data into a one-size-fits-all model.
• Agility: Identity model QA & change management are more agile and responsive to business changes. You integrated with a new SMS provider? With our Managed Identity Services offering, we can quickly help you deploy a new set of rules to apply to phone_number, ensuring that customer profiles are always up to date.

Benefits of Managed Identity Services:

Let Simon help you take control of your identity model with our professional services offering. Managed Identity Services is for folks who have complex data and identity problems to solve that go beyond a self-serve UI. Establishing the proper foundation for your business in the form of a solid identity model leads to:

• Better personalization: Enhancing customer experience by personalizing interactions and product recommendations based on a unified understanding of each customer’s preferences and behaviors.
• Improved marketing efficiency: Driving revenue, and improving the accuracy and efficiency of marketing campaigns by ensuring that messages are targeted and relevant to each recipient.
• More accurate customer insights: Gaining deeper insights into customer behavior and preferences, which can drive product development, marketing strategies, and business decisions.
• Greater operational efficiency: Reducing redundancies and improving the accuracy of customer data used across the business, which in turn enhances operational efficiency.

We are dedicated to your long-term success with Simon Data, and that starts with the foundation: Identity.