Sync Contact to Data Extension

Overview

Salesforce Marketing Cloud Data Extensions allow for adding and removing contacts during syncing, so this action can be used to keep a segment in sync. However, field values will not be updated once a contact has been loaded into the Data Extension. This action is compatible with creating a new Data Extension from Simon or using an existing Data Extension that was previously created in Salesforce Marketing Cloud.

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Considerations

  • Subscriber Key must be set up as SubscriberKey (without a space) in the data extension in Salesforce in order to sync properly
  • All fields other than the SubscriberKey, which may be Email type, should be set up as Text type with length set to maximum (500 characters)

To get started:

  1. Create a flow.
  2. Under Destination, choose the Salesforce Marketing Cloud channel then the Sync Contact to Data Extension action.
  3. Configure the parameters described below:

Within Salesforce Marketing Cloud you can navigate to any Data Extensions created by Simon via Subscribers > Data Extensions.

Configuration Parameters

ParameterDescription
Data Extension NameIf you click Create new data extension, name the new extension.
Data ExtensionChoose your existing Data Extension if you're updating an existing one.
Fieldsf you're creating a new data extension, add one or more fields to send to the extension; the first must be your primary key. You can also use custom values .

If you're populating an existing data extension, Simon will fetch the field names and types from SFMC so you can set the Value for each field (see: custom values )

Use Cases

  • Keeping a segment up to date (without keeping field values up to date).
  • Experiments with different variants using the same Data Extension