Segment Insights

Segment Insights give you of a view of your audience, categorized by various traits and data points so you can plan downstream campaigns effectively

This information may include aggregated data about an audience, person-level information on audience members, metrics that compare one audience to another, and non-member characteristics about that audience, etc:

View Segment Insights:

  1. Navigate to the Segments dashboard.
  2. Search for and click on the segment you want to view insights for.
  3. Click Metrics.

To add or change the metrics available, contact your account manager.