The following table outlines all the fields available through Enrich+. These fields are available in your schema once Enrich+ is enabled and can be used in segmentation, personalization, and analytics.
📊 Demographic Attributes
Field Name
Description
Example
details.age.range
Age range
40–49
details.gender
Gender
Male
details.maritalStatus
Marital status (M = Married, S = Single)
M
details.language
Primary language spoken
English
🏠 Household Attributes
Field Name
Description
Example
details.household.ownerOrRenter
Home ownership (H, R, P, O, U)
H
details.household.dwellingType
S = Single-family, M = Multi-family
S
details.household.presenceOfChildren
Y or N flag
Y
details.household.numberOfChildren
Estimated number of children
Less Than 3
details.household.finance.householdIncomeEstimate
Annual household income
$200,000–$249,999
details.household.finance.netWorthRange
Estimated net worth
$500,000–$749,999
📍 Location Attributes
Field Name
Description
Example
details.locationInfo.city
City name
Lakeville
details.locationInfo.regionCode
State or province
MN
details.locationInfo.postalCode
ZIP or postal code
55120
details.locationInfo.coreBasedStatisticalArea
CBSA (U.S. Census region)
19740
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Additional Notes:
Not all fields will be populated for every contact. Use presence filters in the Segment Builder to handle null or missing values.
If you're interested in a dataset or other fields that are not listed here, please let your account manager know! We are more than happy to work with our data provider partners to get you access to the data that would be most impactful to your business & use cases.
