In order to comply with privacy laws affecting the management of a contact's data, Simon Data offers a tool to easily forward requests to delete data for a contact. The introduction of regulations such as General Data Protection Regulation (GDPR) create the need for businesses to have systems that are privacy by design and privacy by default. As a data processor, Simon Data makes it simple to comply with the requests of data subjects.

Request Type

In support of an individual's "Right to be Forgotten", submit a request to delete a contact.

How to Submit a Request

❗️
Don't Delete Identity Table Records Before Submitting Privacy Requests
To ensure your privacy requests are processed accurately, do not delete customer records from your identity table before submitting a privacy request.
Why? Because the identity table acts as the central hub for resolving identifiers. If a customer record is removed before a privacy request is submitted, we can no longer map that customer to their data across other tables — especially tables that do not use your stable identifier as their primary key.
Example:
Say your identity table links email, user_id, and phone_number. If that record is deleted before a request is submitted:

We can’t look up phone_number based on the stable user_id.

Any data tied to phone_number in other tables becomes orphaned and cannot be deleted, meaning your privacy request can only be partially honored.

✅ Best Practice
Submit privacy requests before deleting records from your identity table.
Once a request is processed and the associated data has been purged from Simon, you’re free to clean up those records if you'd like.
🔍 Why This Matters
Tables not keyed by your stable identifier (like event or interaction logs) rely on joining identifiers (like phone_number, email, etc.) to locate data. When the identity table record is missing, those joins fail, and we can’t find the data to delete.

From the left navigation, expand Admin Center then click Privacy Requests.
Click Create Privacy Request in the upper right-hand corner.

Select the Delete contact action.
For the contact you wish to delete, enter their stable identifier. To delete multiple contacts, enter the identifiers as comma separated values (e.g. [email protected],[email protected]).

📘
Notes on stable identifiers:

If you're not sure what your organization's stable identifier is, ask your account manager.

In order to be processed, identifier values included in the “List of Identifier Values” must be formatted to match the identifier values stored in your organization's Identity Input Table.

For example, if phone numbers are stored as +1(123)456-789 in the Identity Input Table, they must be entered that way on the Privacy Request form and cannot be +1 123-456-789, 1(123)456-789, etc.

Once you've entered your list of stable identifiers to delete, click Submit to submit the Privacy Request. This will take you to a confirmation form where you will be asked to confirm the request by typing the word Delete. After confirming the request, you will see confirmation that the request was successfully submitted. Note: this action cannot be undone or cancelled.

Monitoring a Request

You can monitor the status of your request by returning to the Privacy Requests page. One of the following statuses will be displayed for each request:

Requested: the request has been received
In progress: the request is being processed
Completed: the action you requested has been completed

Additionally, the submitting user will receive an email notification when your request is complete.