Remove Contact from Custom Audience

Overview

Use this action in a segment triggered or recurring flow, or a Journey, to remove contacts from a TikTok for Business Custom Audience.

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Considerations

  • In a flow, contacts are removed from Custom Audiences when the flow launches based on the segment comparison.
    • You must have an existing Custom Audience in TikTok to remove from and you must enter the exact name of that audience in the parameters.
  • In a Journey, once the contact enters the channel action node they'll be removed from a custom audience based on the segment comparison. For example, if there is a two day delay before the channel action node, the custom audience is not updated for at least two days.
  • It takes one hour minimum to see your contacts removed in TikTok.
Action in a Flow

Action in a Flow

Configuration Parameters

ParameterDescription
Ad AccountFrom the drop down, select the ad account to sync to. If you don't see the ad account you're looking for, contact your account manager. To sync to more than one account, add additional actions to the flow.
Audience Name By default, this matches the flow name. However, to remove contacts you must have an existing Custom Audience in TikTok to remove from.

Enter the name exactly as it appears in TikTok in this field; it's case and space sensitive.

What this action does with your data

Flow TypeFunction
One-Time Removes contacts from the Custom Audience one time
Recurring By segment membership:
When a newly added contact joins a segment, removes the contact from the Custom Audience

Removes contacts from the Custom Audience on the cadence you set with the flow