Customer360 Stand-Up

For clients without a trusted, stable, multi-channel identifier, to select one, alongside creating a unified Customer360 table.

Identity Workshop as an in-depth discussion with multiple client stakeholders to align on the identity strategy and specify next steps
Identifier Selection [optional] to select/modify the stable ID, if one doesn’t already exist
Implementation to hands-on-keyboard implement the identity strategies decisions into a Customer360 table and feed it into Simon Data for immediate impact on marketing actions
Monitoring the state of identity for an audit period after implementation to ensure everything is working as intended