Overview

Enrich+ is an optional add-on that enhances your first-party customer data with third-party demographic insights. With Enrich+, you can build smarter segments, personalize messaging, and improve targeting across every channel — without adding lift to your internal teams.

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Enrich+ is an optional add-on feature.

Contact your account manager to get started.

What does Enrich+ provide?

Enrich+ adds a set of demographic attributes to your customer profiles to power segmentation and personalization. These include:

• Age range
• Gender
• Marital status
• Language
• Household income & net worth
• Presence of children
• Home ownership status
• Location details (city, state, ZIP, CBSA)
• Dwelling type

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For a full list of available fields, see the Enrich+ Field Reference.

These properties are available directly in your customer table and can be used in the Segment Builder, Flows, and Journeys.

Use Cases

• Segment by household income, life stage, or language preference
• Personalize content with family status or city/state
• Target or suppress based on net worth, age, or homeownership
• Build insights by combining behavioral and demographic data

How it works

Simon handles everything for you. Once Enrich+ is activated:

• Your customer table is enriched with demographic data
• New fields are added to your schema automatically
• You can immediately start using these fields

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No engineering work or integration required.

Get Started

Reach out to your Simon account team to activate Enrich+ and start enriching your customer data.