Generate Moment Content with AI Fields

Status
Limited Alpha; scheduled for release Q4 2025. Designed to support a Blueprint that launches a Moment-triggered journey by generating the content-ready fields that power personalization.

What it is

AI Fields transform previously hard-to-activate signals into marketer-ready attributes for content and decisioning—for example, extracting product affinities from reviews or mapping event context. The result: messages that are more relevant to each customer in the moment.

Business value
Higher conversion and stronger CX with less manual data prep. Marketers personalize faster while data teams keep governance and quality.

Intended workflow (subject to change)

1. From a Blueprint with a live Moment-triggered journey, select Generate AI Fields.
2. The Data Agent suggests fields across three types:
   • Existing contact fields already ingested
   • Attributes derived from the Moment (from the Moment query)
   • AI-generated fields created from eligible sources
3. For each suggestion, you see summary statistics and sample values for quick validation.
4. Choose fields to attach to the Blueprint and its Moment journey for downstream use in message templates and decision logic.
5. Fields become available in segments, journeys, and downstream channels via actions or trait syncing.

Governance and readiness checklist

• Identity and business rules are defined (stable identifier and join logic).
• Source tables are connected and materialized for performance.
• Schema and datasets reflect the latest property, event, and lookup tables; curate views where needed.
• Channel contracts clarify which attributes are passed as message variables versus synced as evergreen traits.

FAQs

Does generating AI Fields create new downstream profiles?
Generally no; profile creation depends on each destination’s behavior and your identifier settings.

How is this tied to Blueprints and Moments?
Fields are generated in the context of your Blueprint’s goal and attached to the Moment-triggered journey, ensuring personalization tokens stay aligned to the moment you are activating.