Simon AI Personalization Studio — Overview

Simon AI Personalization Studio turns goals into outcomes. Instead of hand-building segments and chasing data tickets, you set a business goal and let AI Agents do the heavy lifting—discovering opportunities, turning real-world Moments into triggers, and launching cross-channel journeys that move the metrics that matter.

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Simon AI is an Agentic Marketing Platform.
It closes the Insight Gap (what should we do next?), the Context Gap (why now, for whom?), the Execution Gap (data-team dependency), and the Acceleration Gap (marketing can’t keep up with 100x signals).
Agents work inside your data cloud on a composable CDP foundation to perceive signals, reason across customer and contextual data, and execute—continuously.

Why now (business context)

Customers expect relevance in the moment. Traditional tools react to what already happened; you miss the window.
Data is everywhere, insight is scarce. Teams validate known patterns instead of surfacing new opportunities.
Handoffs slow you down. SQL queues and manual setups create friction between marketing and data teams.
AI raises the bar. Winners will operate on far more signals and faster cycles than manual workflows allow.

What Simon AI changes

From campaigns to moments. Real-world context (weather, events, social trends, business signals) becomes activation logic.
From rules to agents. You define the goal; agents explore data, propose actions, and execute with approvals.
From batch to continuous. Triggers refresh on a cadence (up to every 6 hours), and journeys adapt as signals shift.
From busywork to impact. Marketing moves faster while data teams focus on governance, modeling, and scale.

How it works (at a glance)

Blueprints (goal → plan → execution): Start with a goal. Agents prioritize actions—today that means leveraging AI Moments to launch a journey; tomorrow it expands to generating AI Fields, adaptive segments, and goal-based optimization.

AI Moments (context → trigger): External, real-world events are translated into precise, marketer-ready triggers.

Journeys (trigger → channels): Launch downstream through your connected engagement platforms with approvals and tracking.

What you can do today

Create a Blueprint with a clear marketing goal and context (briefs, calendars, constraints).
Use AI Moments suggested by Simon AI or create your own in chat.
Deploy the Moment within a Blueprint and launch a downstream journey (for example, Braze Canvas or Attentive Journey).
Track performance directly from the Blueprint.

Start here

Guide: Create a Blueprint and Launch a Moment-Triggered Journey
Guide: Create a Moment (Independent of a Blueprint)
Coming soon: Generate Moment Content with AI Fields

Out-of-the-box Moment data sets

Simon AI provides pre-integrated data streams that transform external signals into marketing triggers. These datasets power AI Moments—contextual events outside of customer actions that influence purchase intent. AI Agents continuously monitor these streams to identify opportunities and create activation-ready segments.

Weather Moments Real-time forecasts and conditions mapped to customer ZIP codes. Triggers campaigns based on temperature swings, precipitation, and weather events.

Use cases: Promote weather-appropriate products (outerwear for cold snaps, cooling items for heat waves), adjust menu offerings, drive travel bookings

Social Trend Moments Viral topics and cultural conversations from social platforms, indexed by velocity and category relevance.

Use cases: Capitalize on trending designs/memes, activate around viral content relevant to your products, target customers when cultural moments align with inventory

Local Events Concerts, sports, conferences, and festivals geo-targeted to customer proximity.

Use cases: Last-minute ticket offers, hospitality promotions near venues, location-aware campaigns during major events

Custom Moments Your proprietary signals via SQL or API—loyalty data, usage thresholds, partner feeds, IoT sensors.

Use cases: Points expiration campaigns, usage-based upsells, subscription renewal triggers, industry-specific signals unique to your business

Getting started is simple

Simon AI Personalization Studio removes the complexity between insight and action. No more waiting for data teams to write SQL. No more missing the moment while building segments. No more campaigns that arrive too late.

Start with one Blueprint and one Moment. See how AI Agents transform a simple goal into sophisticated, context-aware journeys. Then expand—add more signals, combine datasets, let the system learn what drives your customers.

The future of marketing isn't about doing more campaigns. It's about being present at the moments that matter. Simon AI makes that future accessible today.

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Ready to begin? Create your first Blueprint and watch goals become outcomes.