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Once your data model is connected and enriched in Simon, you can begin putting it to work. This section shows how to transform your unified Snowflake data into segments, insights, and activation workflows that drive real business results.

From Data to Activation

Your connected data model gives Simon everything it needs to identify, understand, and engage your customers. Using your data model, you can:

• Build precise segments based on live Snowflake data
• Understand audience behavior with Segment Insights
• Activate audiences through Flows across channels like Braze, Facebook, SFMC, and more

Each step is powered by the same governed, semantic foundation — ensuring accuracy, consistency, and trust in every decision.

Core Workflows

Create a Segment

Create a Segment to define and organize your audiences directly from your Snowflake data. Use the visual Segment Builder to combine customer properties, behavioral events, and time-based conditions — all without writing SQL.

With Simon’s connected segmentation, you can:

• Filter customers based on traits or actions
• Combine multiple datasets through the Semantic Layer
• Preview segment size and KPIs before activating

Segment Insights

Segment Insights provides summaries and performance metrics for every segment you create. It helps you understand who’s in your audience, how it’s performing, and how it overlaps with other groups.

Use Segment Insights to:

• View audience composition and trends
• Compare segments by engagement or conversion
• Generate natural-language summaries to share across teams

Create a Flow

Flows bring your segments to life by sending data to your connected marketing destinations. Each Flow begins with a segment, then determines when and where that data is sent — whether for daily syncs, triggered campaigns, or ongoing audience updates.

Use Flows to:

• Schedule and automate audience delivery
• Sync traits or events to downstream tools
• Power personalized campaigns with live data

Benefits

Unified Workflow: Every Simon feature — segmentation, insights, and activation — operates on the same underlying data model.

Real-Time Accuracy: Segments and Flows always reflect the latest Snowflake data, ensuring campaigns stay relevant.

Better Understanding: Segment Insights interprets data in context, surfacing trends automatically.

Seamless Activation: Move from insight to action instantly by linking segments to Flows and channels.