Simon AI Personalization Studio
Simon AI Personalization Studio
Simon AI Personalization Studio is the home for everything you build with Simon AI. Describe what you want — explore your data, enrich it, build an audience, launch a campaign — and the AI handles the work end-to-end. Every step happens in one conversation, against your live data, with no handoffs.
One conversation. From question to campaign.
Instead of switching between segmentation tools, content editors, and analytics dashboards, you describe what you want and the agents do the work — finding the right data, building the audience, generating content, and triggering the campaign through to your engagement platform.
Your new marketing workflow
Every step in your campaign happens through the chat:
| Step | What you do | Example prompt |
|---|---|---|
| Ask | Ask any question across your customer data | "How many customers haven't bought in 90 days?" |
| Find | Discover patterns and opportunities | "What's missing from my customer profiles?" |
| Build | Create attributes, audiences, and content from a prompt | "Create a reactivation segment from my high-value group" |
| Launch | Push to your engagement platform from one conversation | "Set up a weather-triggered campaign for cold-weather markets" |
| Learn | See what's working and adapt | "Which segments drove the most revenue last quarter?" |
Capabilities
| Capability | What it does |
|---|---|
| Chats | A single conversational interface for data exploration, segment building, content generation, and campaign execution — all in one place |
| Projects | Goal-based workspaces that organize campaign context, assets, and AI conversations around a business objective |
| AI Moments | External events — weather conditions, viral cultural moments — translated into precise, marketer-ready triggers |
| AI-Generated Datasets | Composable datasets built from a prompt — affinity and propensity scores, predicted intent, behavioral signals — used like any other data |
| AI Context | Persistent business knowledge that makes every AI interaction relevant to your organization from the start |
How it's built
The Studio is a conversational surface powered by a single agent — the Unified Agent — which you work with through AI Chat. The agent loads specialized skills — data exploration, audience building, campaign analysis, moment configuration — based on what you're asking, so you never pick a tool or an agent. Content generation is handled by the Content Agent, which lives inline in the template and content editor. See Simon AI Agents & Skills for the full breakdown of how it works.
What's included
Most of the Studio is included in the Simon AI core platform. Social Trend Moments are part of the Simon AI Enrichment tier — they're more sophisticated to run and are priced separately. Each product page indicates which tier it's in.
Start here
- Chats — The main interface for everything below
- Projects — Organize campaigns around a business goal
- AI Moments — Set up weather or social-trend triggers
- Affinity and Propensity Scoring — Score every contact on likelihood to buy a product, attend an event, or engage with a category
Project with Chat Created Objects
Ready to begin? Open a Chat and describe what you want to do.
Updated 1 day ago