# Simon AI Personalization Studio Simon AI Personalization Studio is the home for everything you build with Simon AI. Describe what you want — explore your data, enrich it, build an audience, launch a campaign — and the AI handles the work end-to-end. Every step happens in one conversation, against your live data, with no handoffs. **One conversation. From question to campaign.** Instead of switching between segmentation tools, content editors, and analytics dashboards, you describe what you want and the agents do the work — finding the right data, building the audience, generating content, and triggering the campaign through to your engagement platform. ## Your new marketing workflow Every step in your campaign happens through the chat: | Step | What you do | Example prompt | | :--------- | :------------------------------------------------------ | :------------------------------------------------------------- | | **Ask** | Ask any question across your customer data | "How many customers haven't bought in 90 days?" | | **Find** | Discover patterns and opportunities | "What's missing from my customer profiles?" | | **Build** | Create attributes, audiences, and content from a prompt | "Create a reactivation segment from my high-value group" | | **Launch** | Push to your engagement platform from one conversation | "Set up a weather-triggered campaign for cold-weather markets" | | **Learn** | See what's working and adapt | "Which segments drove the most revenue last quarter?" | ## Capabilities | Capability | What it does | | :--------------------------------- | :-------------------------------------------------------------------------------------------------------------------------------------- | | **[Chats](doc:simon-ai-chat)** | A single conversational interface for data exploration, segment building, content generation, and campaign execution — all in one place | | **[Projects](doc:projects)** | Goal-based workspaces that organize campaign context, assets, and AI conversations around a business objective | | **[AI Moments](doc:ai-moments)** | External events — weather conditions, viral cultural moments — translated into precise, marketer-ready triggers | | **[AI Personas](doc:ai-personas)** | Behavioral customer clusters discovered automatically from your warehouse data, ready for segmentation and activation | | **[AI-Generated Datasets](doc:ai-generated-datasets)** | Composable datasets built from a prompt — product affinities, predicted intent, behavioral scores — used like any other data | | **[AI Context](doc:ai-context)** | Persistent business knowledge that makes every AI interaction relevant to your organization from the start |
## How it's built The Studio is a conversational surface powered by a single agent: [AI Chat](doc:simon-ai-chat). The chat loads specialized skills — data exploration, audience building, campaign analysis, moment configuration — based on what you're asking, so you never pick a tool or an agent. Content generation is handled by the **Content Agent**, which lives inline in the template and content editor. See [Simon AI Agents & Skills](doc:simon-ai-agents-and-skills) for the full breakdown of how it works. ## What's included Most of the Studio is included in the Simon AI core platform. **AI Personas** and **Social Trend Moments** are part of the Simon AI **Enrichment** tier — they're more sophisticated to run and are priced separately. Each product page indicates which tier it's in.

## Start here * **[Chats](doc:simon-ai-chat)** — The main interface for everything below * **[Projects](doc:projects)** — Organize campaigns around a business goal * **[AI Moments](doc:ai-moments)** — Set up weather or social-trend triggers * **[AI Personas](doc:ai-personas)** — Explore behavioral customer clusters

Ready to begin? Open a [Chat](doc:simon-ai-chat) and describe what you want to do.