Overview

Use your existing Bloomreach Engagement account to sync customer data, manage audiences, and trigger personalized scenarios across channels. Deliver personalized experiences at scale by leveraging Simon's rich customer profiles and advanced segmentation capabilities. Dynamically populate content, maintain customer attributes, and orchestrate cross-channel campaigns through Bloomreach's scenario engine.

Authentication

Prerequisites

Before you begin, you need the following from your Bloomreach Engagement project:

Requirement	Description
API Base URL	Your Bloomreach API base URL, which depends on your project's region. Find this in Project Settings > Access Management > API. Review Bloomreach's guide for more details
Project Token	Your unique project identifier. Find this in Project Settings > Access Management > API
API Key ID	The identifier for your API key. Create one in Project Settings > Access Management > API following Bloomreach's API key guide
API Secret	The secret associated with your API Key ID. This is shown only once when the key is created — store it securely

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API key permissions
Your API key must have the following permission groups enabled:

Tracking — required for syncing contact content and firing events

Scenarios — required for triggering scenarios

Segmentations — required for syncing contacts to segments

Authenticate your Bloomreach account in Simon

From the left navigation, expand Admin Center, then click Integrations
Scroll to Bloomreach Engagement, then click Add
Enter your API Base URL, Project Token, API Key ID, and API Secret
Click Save Changes. A successful connection displays Connected

Actions

After authenticating, create a flow in Simon and choose one of these available actions:

Sync Contact Content using Bloomreach
Sync Contact to Segment using Bloomreach
Trigger a Scenario using Bloomreach