Overview

Use this action to trigger one of your Bloomreach Engagement scenarios (Bloomreach's cross-channel automation workflows). You can pass dynamic data from Simon to use in your scenario without updating the customer profile — for example, a recommended product SKU, a personalized offer code, or a content variant identifier.

To get started:

Create a flow
Under Destination, choose the Bloomreach Engagement channel then the Trigger a Scenario action
Configure the parameters described below

Configuration parameters

Parameter	Description
Scenario ID	The ID of the Bloomreach scenario to trigger. Find this in Bloomreach > Scenarios > select your scenario > Settings. Review Bloomreach's scenario guide for more help
Fields	Key-value pairs passed as event properties. These are available in your Bloomreach scenario via Jinja templating (e.g., `{{ event.field_name }}`) but do not update the customer profile
Frequency cap	Limit the number of triggers per customer within a time period

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Using fields in Bloomreach scenarios
Fields passed through this action are accessible as event properties in your Bloomreach scenario. Use Jinja syntax to reference them in email content, conditions, or actions — for example, {{ event.offer_code }} or {{ event.recommended_product }}.