AI Moments

AI Moments translate real-world signals — weather conditions, viral cultural moments — into precise marketing triggers. Define a moment in conversation, and Simon AI fires campaigns when the world matches what you described.

How AI Moments work

You build AI Moments through Simon AI Chat. Describe the trigger you want in plain language and the agent generates the underlying logic, validates it against your data, and deploys it.

A deployed Moment runs continuously: the system evaluates conditions on a refresh cadence (up to every hour) and emits qualifying events into your campaign infrastructure. Each event includes the matched contacts so journeys, segments, and flows can act on the trigger.

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Built through conversation

AI Moments are configured by describing them. There's no separate Moment Builder UI to learn — Simon AI Chat handles the configuration based on what you tell it. See Triggering Campaigns on Real-World Moments for the agent that builds Moments.

Moment types

Simon AI supports two AI Moment types today.

Weather Moments

Real-time forecasts and conditions mapped to customer locations. Trigger campaigns based on temperature swings, precipitation, severe weather events, and seasonal shifts.

Example uses:

• Promote weather-appropriate products (cold-weather gear when temperatures drop, cooling items during heat waves)
• Adjust messaging based on local conditions (indoor activity recommendations on rainy days)
• Align inventory and promotions with regional weather patterns

Example prompts:

• "Trigger a campaign when temperatures drop more than 15 degrees in a customer's local market"
• "Fire when precipitation is forecasted in metros where I have outdoor inventory in stock"
• "Send when conditions stay above 85°F for two consecutive days in markets with physical stores"

Weather Moments deploy immediately once activated. The system continuously evaluates conditions against your thresholds and generates qualifying events automatically — no manual approval needed per event.

Social Trend Moments

Viral topics and cultural conversations from social platforms, indexed by velocity and category relevance. Capture cultural moments as they happen and connect them to your brand.

Example uses:

• React to trending topics that align with your product catalog
• Capitalize on viral content and cultural conversations
• Time promotions to ride the wave of organic social momentum

Example prompts:

• "Trigger when a social trend relevant to my brand category gains velocity"
• "Track when product categories I sell start trending on TikTok"
• "Fire when a viral aesthetic I carry in my catalog spikes in social conversation"

Social Trend Moments include a trend approval workflow. When the system detects trends matching your criteria, they appear in the Moment's detail page where you approve or reject each trend before it triggers campaigns. This gives you editorial control over which cultural signals reach your customers, while still benefiting from automated detection.

Configuring a Moment

When you describe a Moment in chat, Simon AI walks through the configuration with you:

1. Define the signal — Describe what should trigger the Moment in plain language. The agent asks clarifying questions about scope, thresholds, and exclusions
2. Review the proposal — The agent presents the generated logic, sample preview, estimated impact (events per day or week, qualifying contacts), and a plain-English summary
3. Refine — Adjust thresholds, add exclusions, change geographic scope, or layer additional filters by continuing the conversation
4. Deploy — Confirm the configuration and choose a refresh cadence (up to every hour). The Moment activates immediately

Monitoring a Moment

Each deployed Moment has a detail page with full visibility into how it's performing:

For Social Trend Moments, the detail page also includes a Trends Review table where you approve or reject individual trends. Approval status, contact counts, and trend metadata are shown for each detected trend.

Launching a Journey from a Moment

Once a Moment is firing, you can wire it into a journey:

1. From the Moment's detail page, click Launch Journey. The journey opens in draft with the Entry pre-configured as your Moment feed
2. Optionally layer on segment filters (e.g., suppress recent purchasers or limit to a specific AI Persona)
3. Configure the action node with your channel destination and desired action
4. Add additional nodes as needed — splits, delays, or further segment and event conditions
5. Click Publish to activate the journey

Your Moment now drives automated, timely engagement — from signal detection through audience delivery — with full transparency at every step.

Related

• Simon AI Chat — the interface where you build Moments
• Triggering Campaigns on Real-World Moments — the Moment Agent that handles configuration
• AI Personas — combine with Moments to score customer–moment fit

Availability

Weather Moments are available to all AI-enabled organizations as part of the Simon AI core platform. Social Trend Moments are part of the Simon AI Enrichment tier — contact your account manager for activation details.