Rokt

Overview

Simon connects to Rokt so you can automatically keep your Rokt audiences in sync with your Simon segments — no manual audience management required.

Define your audiences once in Simon and let your flows keep them up to date as contacts enter and exit your segments.

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Use Cases

  • Sync Simon segments to Rokt to target or suppress audiences across your Rokt campaigns.
  • Keep audiences automatically current as contacts enter and exit your flows.

Before you begin

  • Review Flows if you're new to Simon.
  • Confirm you have a Rokt account with mParticle S2S API credentials. Contact your Rokt account team if you're unsure.

Getting Started

Authentication

  1. As an Admin, log in to Simon.
  2. From the left navigation, expand Admin Center, then click Settings.
  3. Scroll to find the Rokt card and click EDIT.
  4. Enter your API Key and API Secret.
  5. Click SAVE CHANGES.

Action Types

ActionFunction
Sync TagAdd or remove a Rokt audience tag when contacts enter or exit your Simon segment.