Overview

The Identity Deployment Framework is a robust and versatile solution designed to streamline and optimize identity management via Simon Data. At a high level, this framework provides you with the ability to create and manage multiple identity tables by facilitating seamless comparisons across identity table versions, QA mechanisms, and the deployment of the new identity table to production.

Why is this important?

An identity model is the foundation of your CDP; without it, you're are blocked from effectively using the rest of the platform, and we are blocked from providing you with solutions to your marketing use cases.

There are many reasons why an organization would want or need to change their identity model, and the Identity Deployment Framework facilitates these changes:

• Add a new identifier and/or data source
• Remove an old identifier and/or data source
• Database or schema migration
• Change your stable identifier
• Update a timestamp field
• Filter bad values (e.g. test emails, fake emails, etc.)